Analytics & Data

  • Sending Personal Health Information (PHI) with SparkPost

    Sending Personal Health Information (PHI) with SparkPost

    Read up on how healthcare organizations might consider sending Personal Health Information (PHI/ePHI) to maintain HIPPA compliance. The post Sending Personal Health Information (PHI) with...

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  • Boosting Email Engagement and Conversion with Send Time Optimization

    Boosting Email Engagement and Conversion with Send Time Optimization

    SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement. The post Boosting Email Engagement and Conversion with Send Time...

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  •  Too Few Cybersecurity Professionals is a Gigantic Problem for 2019

    Too Few Cybersecurity Professionals is a Gigantic Problem for 2019

    As the new year begins gaining steam, there is ostensibly a piece of good news on the cyber front. Major cyberattacks have been in a lull in recent months, and still are.

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  • Knowing Your Social Media Privacy Settings

    Knowing Your Social Media Privacy Settings

    Have you reviewed the privacy settings on any of your social media accounts recently? Our guide will help you pick the privacy settings that best suit you. The post Knowing Your Social Media...

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  • SparkPost Signals Demo1:29

    SparkPost Signals Demo

    Get an overview of SparkPost Signals and the features that are available to users today. https://www.sparkpost.com/platform/signals/

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  • Email 101 for Financial Services

    Email 101 for Financial Services

    Our new ebook, Email 101 for Financial Services, is designed to help financial services companies learn how to improve the ROI of their email operations. The post Email 101 for Financial Services...

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  • An Email Performance Primer for Financial Services Companies

    An Email Performance Primer for Financial Services Companies

    If your financial services company depends on email to attract, up-sell, service, and retain customers, here are some things you should definitely know. The post An Email Performance Primer for...

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  • Email Strategies for 2019 [Infographic]

    Email Strategies for 2019 [Infographic]

    Learn what issues still challenge even the savviest email experts and use their insights to develop the ultimate email strategy for 2019.

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  • Chris McFadden talks about SparkPost Signals on theCUBE at AWS re:Invent 2018

    Chris McFadden talks about SparkPost Signals on theCUBE at AWS re:Invent 2018

    SparkPost's VP of Engineering & Cloud Operations, Chris McFadden, talked email and SparkPost Signals on theCUBE at AWS re:Invent 2018. The post Chris McFadden talks about SparkPost Signals on...

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  • Introducing Our New Recipient Validation Feature

    Introducing Our New Recipient Validation Feature

    SparkPost’s new feature, Recipient Validation, is an easy, efficient way to verify that addresses are valid before you send.

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  • Data And Analytics Are The Biggest Martech Challenges: Study

    Data And Analytics Are The Biggest Martech Challenges: Study

    Brands are getting better at integrating marketing technologies into their stacks. But they face hurdles -- especially in the areas of data management, analytics and attribution.

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  • Using data responsibly doesn’t have to weaken marketing strategies

    Using data responsibly doesn’t have to weaken marketing strategies

    In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

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  • Trends and Insights for Interactive Email and AMP for Email

    Trends and Insights for Interactive Email and AMP for Email

    Register today for Trends and Insights for Interactive Email and AMP for Email webinar on December 4, 2018, at 1 pm ET/10 am PT. The post Trends and Insights for Interactive Email and AMP for...

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  • New Feature: Initial Renders Metric for Better Engagement Tracking

    New Feature: Initial Renders Metric for Better Engagement Tracking

    We added a new email open metric to SparkPost’s email analytics features. Learn how it works and how it delivers additional insight into user engagement. The post New Feature: Initial Renders...

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  • Are you Realizing the Big Rewards of Email Deliverability?

    Are you Realizing the Big Rewards of Email Deliverability?

    We did the math, learn how email deliverability is calculated, how it impacts your bottom line, and how to improve it for better engagement rates and ROI. The post Are you Realizing the Big...

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  • Email Marketing: Beyond The Click

    Email Marketing: Beyond The Click

    Email marketing goes beyond clicks, open and bounce rates. This blog takes a deeper dive into which email metrics you should be tracking to get the best ROI. The post Email Marketing: Beyond The...

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  • Benefits of Real-Time Analytics: Digging into Email Metrics

    Benefits of Real-Time Analytics: Digging into Email Metrics

    SparkPost offers a real-time analytics metrics dashboard with 35+ different metrics that we actively track for our customers. You can customize your SparkPost reporting interface to reflect any...

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  • What Your Email Click Through Rates and Bounce Reports Are Telling You

    What Your Email Click Through Rates and Bounce Reports Are Telling You

    How do you know if you’re being successful with your outbound email? Generally, senders look at bounce rates, open or render rates, and clickthrough rates as metrics to determine the success of...

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  • How to Engage Using Data Driven Storytelling

    How to Engage Using Data Driven Storytelling

    The Marketing Sherpa conference is winding down in Vegas; the attendees around me have a kind of 'thousand yard' stare from what's certainly one too many late nights. Those that were in attendance...

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  • Email Analytics 101: Terminology

    Email Analytics 101: Terminology

    One of the things that is most exciting and challenging about my position here at Message Systems is that I got in on the ground floor of SparkPost. We started with a fantastic mail server and a...

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