Best Practices

  • [Webinar] Retail Banking: How to Optimize the Customer Deposit Lifecycle48:09

    [Webinar] Retail Banking: How to Optimize the Customer Deposit Lifecycle

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  • How B2B SaaS Companies Are Using Email to Engage with Their Customers

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  • Buyer's Guide to Email

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  • 5 Ways to Personalize your Next MarTech Email Campaign

    5 Ways to Personalize your Next MarTech Email Campaign

    Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer. The post 5 Ways to Personalize your Next...

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  • We’re Heating Up! SparkPost’s Automated IP Warmup Feature is Live

    We’re Heating Up! SparkPost’s Automated IP Warmup Feature is Live

    Read up on our new Auto IP Warmup feature which slowly increases the amount of traffic sent over an IP each day to help you build trust with customers. The post We’re Heating Up! SparkPost’s...

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  • Writing Email that Converts into Business Results

    Writing Email that Converts into Business Results

    Head of Marketing, Tracy Sestili, discusses best practices for writing email that converts into business results and drives email marketing ROI. The post Writing Email that Converts into Business...

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  • The Product Manager's Guide to Email

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  • What is an Email Seed List?

    What is an Email Seed List?

    Our SVP of Deliverability, Kate Nowrouzi, explains the purpose of seed lists and the potential challenges of using a seed list during an IP warm up. The post What is an Email Seed List? appeared...

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  • The Keys to Email Delivery

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  • The New Rules of Email Deliverability

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  • What to do When You’ve Been Listed on Spamhaus

    What to do When You’ve Been Listed on Spamhaus

    Our SVP of Deliverability Strategy, Kate Nowrouzi, explains what you should do if you've been unfairly listed on Spamhaus. The post What to do When You’ve Been Listed on Spamhaus appeared first...

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  • [Webinar] Challenges for High Volume Senders with LendingTree35:43

    [Webinar] Challenges for High Volume Senders with LendingTree

    Marketing and email deliverability experts from LendingTree, Blueshift and SparkPost for a candid discussion on how to navigate the challenges that email senders face as message volumes increase. In

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  • 10 Steps to Great Email Deliverability

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  • Challenges and Best Practices of High Volume Email Senders

    Challenges and Best Practices of High Volume Email Senders

    Discover challenges and strategies to ramp up and scale email sending volumes as business needs change.

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  • 7 Best Practices for Time-Sensitive Email

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  • 3 Predictions for MarTech Email Strategy in the IoT Era

    3 Predictions for MarTech Email Strategy in the IoT Era

    For MarTech providers and marketers, how will the amazing growth of the IoT impact email strategy in the not-to-far future? The post 3 Predictions for MarTech Email Strategy in the IoT Era...

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  • Gmail’s Promotions Tab: Friend or Foe?

    Gmail’s Promotions Tab: Friend or Foe?

    Discover how Gmail's Promotions tab makes life easier for their users and can potentially help increase open rates on your marketing messages. The post Gmail’s Promotions Tab: Friend or Foe?...

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  • Email Strategies for 2019 [Infographic]

    Email Strategies for 2019 [Infographic]

    Learn what issues still challenge even the savviest email experts and use their insights to develop the ultimate email strategy for 2019.

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  • The Good Guys: Retailers Improve Their Email Unsubscribe Practices, Study Finds

    Except for some backsliding, most retailers are better than they were at handling email unsubscribes and complying with national laws.

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  • How to Get Started with Snippets in SparkPost Email Templates

    How to Get Started with Snippets in SparkPost Email Templates

    Discover how to use Snippets: reusable content that, once created, can be imported into the HTML, Text, or AMP part of any SparkPost email template. The post How to Get Started with Snippets in...

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  • Enjoy Seamless IP Reputation Control and Portability With Bring Your Own IP (“BYOIP”)

    Enjoy Seamless IP Reputation Control and Portability With Bring Your Own IP (“BYOIP”)

    With our new offering, Bring Your Own IP (BYOIP), you can bring over your own /24 CIDR block and allow us to route messages through your own IP addresses. The post Enjoy Seamless IP Reputation...

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  • Rearchitecting Email Delivery at Scale for the Cloud

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  • Yesterday’s Email Won’t Sell Today’s Retail Customer Experience

    Yesterday’s Email Won’t Sell Today’s Retail Customer Experience

    Customer experience doesn't stop at the storefront — learn how four retail innovators are transforming the user experience with email marketing.

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  • Anatomy of a Successful Email [Infographic]

    Anatomy of a Successful Email [Infographic]

    Learn the vital elements that give your emails structure and that make it easy for recipients to engage with your messages.

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  • (Video) Pinterest: Getting the Most Out of Every Email30:17

    (Video) Pinterest: Getting the Most Out of Every Email

    Pinterest's Product Manager discusses getting the most out of every email that Pinterest sends with SparkPost.

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  • (Video) ZipRecruiter: A/B Testing Experiments25:11

    (Video) ZipRecruiter: A/B Testing Experiments

    ZipRecruiter's Senior Product Manager discusses the rigorous approach they take with A/B Testing experiments.

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  • A Day in the Life of an Email [Infographic]

    A Day in the Life of an Email [Infographic]

    Over 25% of the world’s non-spam email is sent using SparkPost technology. Walk with us on a typical day through your inbox.

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  • The Value of Cloud Email Delivery

    The Value of Cloud Email Delivery

    A detailed look at cost savings and the business upside realized by ESPs who move to cloud email delivery.

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