Design

Email design tips

  • Anatomy of a Successful Email [Infographic]

    Anatomy of a Successful Email [Infographic]

    Learn the vital elements that give your emails structure and that make it easy for recipients to engage with your messages.

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  • Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer

    Seasonal Marketing Strategies: 3 Emails I’m Loving This Summer

    Breaking down the design, elements and creative seasonal marketing strategies of three of our favorite summer email campaigns. The post Seasonal Marketing Strategies: 3 Emails I’m Loving This...

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  • What Sparked Our Start: The Design Story Behind Our Flame Logo

    What Sparked Our Start: The Design Story Behind Our Flame Logo

    What is the story behind our flame logo? Learn what sparked the idea of our iconic flame and the design process that followed. The post What Sparked Our Start: The Design Story Behind Our Flame...

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  • Styling SparkPost: Why We Chose To Use CSS Modules

    Styling SparkPost: Why We Chose To Use CSS Modules

    Styling things in a large app can be scary. Here's why we chose to use CSS Modules to build out our new design system, Matchbox. The post Styling SparkPost: Why We Chose To Use CSS Modules...

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  • How to Design a Better Onboarding Experience

    How to Design a Better Onboarding Experience

    Onboarding is tough to get right. Here’s how we improved our onboarding experience and why it'll make our users and developer community more successful. The post How to Design a Better Onboarding...

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  • The Future of Email Through a Web Designer’s Eyes

    The Future of Email Through a Web Designer’s Eyes

    From images to animated gifs, web design is changing the way we communicate in email. Here are six things you should consider in your email web design. The post The Future of Email Through a Web...

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  • Responsive Email Design is Responsible Marketing

    Responsive Email Design is Responsible Marketing

    Responsive email design is the new normal and how anyone sending email today should approach the design of their marketing and transactional communications. Used properly it enables you to...

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  • Tips on Optimizing for Mobile – Responsive Design & Subject Lines

    Tips on Optimizing for Mobile – Responsive Design & Subject Lines

    We are taking a look at the relationship between mobile optimization and responsive design this week with the key challenge being the smaller screen size. The post Tips on Optimizing for Mobile –...

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  • On Email Personalization, Design Optimization and Customer Engagement

    On Email Personalization, Design Optimization and Customer Engagement

    This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in...

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