Financial Services

Resources and Email Best Practices for Financial Services

  • 5 Ways to Personalize Your Next Financial Services Email Campaign

    5 Ways to Personalize Your Next Financial Services Email Campaign

    Here are 5 powerful ways you can personalize your next financial services email campaign beyond simply inserting someone’s first name in the subject line. The post 5 Ways to Personalize Your Next...

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  • Email 101 for Financial Services

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  • Email Strategies Worth Investing In

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  • 5 Email Tips Insurance Providers Should Keep in Mind

    5 Email Tips Insurance Providers Should Keep in Mind

    Read up on five email best practices insurance providers should keep in mind when building an email strategy to communicate with customers. The post 5 Email Tips Insurance Providers Should Keep in...

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  • 5 Ways to Optimize Your Financial Services Emails for Mobile Devices

    5 Ways to Optimize Your Financial Services Emails for Mobile Devices

    Mobile devices account for 42% of email opens, according to a Litmus analysis of 10 billion email opens. In addition, Litmus found that 61% of emails opened on mobile are read for more than 8...

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  • What Financial Services Teams Need to Know About Email Security, Deliverability and the Cloud

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  • 3 Key Ways Financial Services Emails Have Changed

    3 Key Ways Financial Services Emails Have Changed

    Read about three important trends in financial services emails that institutions should pay attention to as they continue to engage consumers via email. The post 3 Key Ways Financial Services...

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  • Email Deliverability 101: 4 Tips for the Financial Services Sector

    Email Deliverability 101: 4 Tips for the Financial Services Sector

    Discover 4 best practices for the financial services sector for maintaining a sterling sender reputation and keeping email deliverability strong. The post Email Deliverability 101: 4 Tips for the...

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  • The Anatomy of a Successful Financial Services Email

    The Anatomy of a Successful Financial Services Email

    When writing a successful financial services email consider how the head, body, and footer of your email work together to help deliver the results you want. The post The Anatomy of a Successful...

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  • Introducing Our New Recipient Validation Feature

    Introducing Our New Recipient Validation Feature

    SparkPost’s new feature, Recipient Validation, is an easy, efficient way to verify that addresses are valid before you send.

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  • 3 Free Email Security Standards That Can Help You Preserve Brand Trust

    3 Free Email Security Standards That Can Help You Preserve Brand Trust

    Learn about three email security standards that can help stop bad actors from impersonating your company and alerting you to such efforts. The post 3 Free Email Security Standards That Can Help...

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  • [Webinar] Retail Banking: How to Optimize the Customer Deposit Lifecycle48:09

    [Webinar] Retail Banking: How to Optimize the Customer Deposit Lifecycle

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  • How LendingTree is Growing Rapidly with Email and Customer Engagement

    How LendingTree is Growing Rapidly with Email and Customer Engagement

    These slides cover: - The concept of the customer engagement maturity curve - Tips for mastering 1:1 personalization - Business factors that lead to a focus on growing email volumes - Challenges you’l

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  • Email Security in the Era of the Cloud

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  • Webinar: Retail Banking - Optimizing the Customer Deposit Lifecycle

    Webinar: Retail Banking - Optimizing the Customer Deposit Lifecycle

    Marketing has become a dominant force for revenue growth in the battle for retail bank relationships. As consumer preferences shift rapidly to digital channels, there’s both a great challenge and oppo

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  • State of Transactional Email Report

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  • 4 Strategies for Getting Maximum ROI From Your Tax Season Emails

    4 Strategies for Getting Maximum ROI From Your Tax Season Emails

    Tax season’s looming April 15 deadline is the perfect date to work backward from when planning triggered email campaigns. The post 4 Strategies for Getting Maximum ROI From Your Tax Season Emails...

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  • 3 Reengagement Strategies All FiServ Marketers Should Use

    3 Reengagement Strategies All FiServ Marketers Should Use

    Discover three great marketing strategies that you should consider when building your next financial services reengagement campaign. The post 3 Strategies for Your Next Financial Services...

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  • Email Marketing for Fiserv: How to be Compliant Without Breaking the Bank

    Email Marketing for Fiserv: How to be Compliant Without Breaking the Bank

    Discover how to design a Fiserv email campaign that is compliant with recent regulations and directives without exceeding your budget. The post Email Marketing for Fiserv: How to be Compliant...

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  • The Effects of GDPR on US FinTech and Financial Services Businesses

    The Effects of GDPR on US FinTech and Financial Services Businesses

    Discover the effects of GDPR on US financial services businesses and the challenges these types of companies face as a result of the new regulation.

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  • Rearchitecting Email Delivery at Scale for the Cloud

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  • SparkPost Signals Demo1:29

    SparkPost Signals Demo

    Get an overview of SparkPost Signals and the features that are available to users today. https://www.sparkpost.com/platform/signals/

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  • Dela Quist: Why so many CMO’s underestimate Email Marketing

    Dela Quist: Why so many CMO’s underestimate Email Marketing

    “Numbers have an important story to tell. They rely on you to give them a voice.”

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  • Send Smarter Email with SparkPost Signals

    Send Smarter Email with SparkPost Signals

    Introducing SparkPost Signals, a suite of dashboards and tools to provide data-driven, actionable, and predictive insights to simplify email expertise. The post Send Smarter Email with SparkPost...

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  • The Value of Cloud Email Delivery

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  • Financial Services' Mature Approach to Customer Service

    Financial Services' Mature Approach to Customer Service

    FiServ responds to the rise of FinTech.

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  • 5 Digital Trends Driving Change in Financial Services

    5 Digital Trends Driving Change in Financial Services

    Learn about five different digital trends that the most innovative financial services businesses are using today to differentiate themselves. The post 5 Digital Trends Driving Change in Financial...

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