Industry News

News in the Email Industry

  • How Talkwalker is Aiming to Take Social Listening to the Next Level

    How Talkwalker is Aiming to Take Social Listening to the Next Level

    The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate.

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  • 2019 European eCommerce Trends

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  • Kabbage acquires Radius Intelligence, the Marketing Tech Firm with a Database of 20M Small Businesses

    Kabbage acquires Radius Intelligence, the Marketing Tech Firm with a Database of 20M Small Businesses

    Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-base

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  • Splunk Buys SaaS Startup Omnition

    Splunk Buys SaaS Startup Omnition

    Splunk announced Wednesday that it's buying Omnition, a SaaS startup that uses distributed tracing as a means to monitor microservices applications.

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  • APIs are The Next Big SaaS Wave

    APIs are The Next Big SaaS Wave

    While the software revolution started out slowly, over the past few years it’s exploded and the fastest-growing segment to-date has been the shift towards software as a service or SaaS.

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  • SparkPost to Host ‘Optin’19, an Email Intelligence Conference

    SparkPost to Host ‘Optin’19, an Email Intelligence Conference

    Marketers, email professionals, industry influencers and notable speakers to gather for first email intelligence conference focused on data and the future of email.

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  • SparkPost Announces 'OptIn'19: The Email Intelligence Conference'

    SparkPost Announces 'OptIn'19: The Email Intelligence Conference'

    Marketers, email professionals, industry influencers and notable speakers to gather for first email intelligence conference focused on data and the future of email

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  • SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

    SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

    SparkPost protects email sending reputation by automatically culling bad addresses

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  • State of Transactional Email Report

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  • SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

    SparkPost Introduces New Recipient Validation Capabilities for Improved Email Deliverability

    SparkPost, the #1 email delivery and analytics service, today announced the next generation of its SparkPost Recipient Validation service, its email validation solution that uses sending data from its

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  • How to Define your Social Media Strategy – in Six Simple Steps

    How to Define your Social Media Strategy – in Six Simple Steps

    Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.

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  • Why Your Digital Marketing Strategy Needs Instagram

    Why Your Digital Marketing Strategy Needs Instagram

    Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy?

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  • Autodesk's Tumble Is a Reminder Cloud/SaaS Firms Can Face Macro Pressures Too

    Autodesk's Tumble Is a Reminder Cloud/SaaS Firms Can Face Macro Pressures Too

    One of the arguments often made in defense of the steep valuations now granted to so many cloud/SaaS software names is that the business models of these companies make them fairly immune...

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  • New To SaaS Sales? Here Are 3 Success Tips

    New To SaaS Sales? Here Are 3 Success Tips

    Contrary to popular misconception, software-as-a-service or SaaS, doesn’t actually sell itself. Organic sales growth reaches a limit in SaaS sales.

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  • Marketing’s Holy Grail is Within Reach with AI-Driven Market Research

    Marketing’s Holy Grail is Within Reach with AI-Driven Market Research

    Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time.

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  • 10 Marketing and Advertising Companies Helping with CCPA Regulation

    10 Marketing and Advertising Companies Helping with CCPA Regulation

    Startups are capitalizing on marketers' need to prepare for coming privacy regulations.

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  • Seek Stakes Claim to Become a Global HR and Payroll SaaS Vendor

    Seek Stakes Claim to Become a Global HR and Payroll SaaS Vendor

    As local employer coverage approaches saturation.

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  • How SaaS Is Changing the Way We Work

    How SaaS Is Changing the Way We Work

    Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.

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  • How to Advertise to an Audience with an 8-second Attention Span

    How to Advertise to an Audience with an 8-second Attention Span

    Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.

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  • Spotify for Podcasters Provides Data on Demographics, Listening Habits

    Spotify for Podcasters Provides Data on Demographics, Listening Habits

    Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.

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  • Clumio Announces $51 Million in Funding and Unveils Authentic SaaS for Enterprise Backup

    Clumio Announces $51 Million in Funding and Unveils Authentic SaaS for Enterprise Backup

    Clumio, innovator of authentic SaaS for enterprise backup, announced $51 Million in funding from leading Silicon Valley investors and officially launched its flagship backup as a service product.

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  • SaaS Renewal Cycles Are An Unrealized Opportunity For CIOs

    SaaS Renewal Cycles Are An Unrealized Opportunity For CIOs

    There are a couple of general rules in life: People like to have choices, and they don’t want to feel pinned down. Just as these rules apply to restaurant menus and lenient retail return policies, the

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