Arguably the first true software-as-a-service (SaaS) company, the story of Salesforce exemplifies the drama...
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The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate.
Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-base
Splunk announced Wednesday that it's buying Omnition, a SaaS startup that uses distributed tracing as a means to monitor microservices applications.
While the software revolution started out slowly, over the past few years it’s exploded and the fastest-growing segment to-date has been the shift towards software as a service or SaaS.
Marketers, email professionals, industry influencers and notable speakers to gather for first email intelligence conference focused on data and the future of email.
Marketers, email professionals, industry influencers and notable speakers to gather for first email intelligence conference focused on data and the future of email
SparkPost protects email sending reputation by automatically culling bad addresses
SparkPost, the #1 email delivery and analytics service, today announced the next generation of its SparkPost Recipient Validation service, its email validation solution that uses sending data from its
Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.
Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy?
One of the arguments often made in defense of the steep valuations now granted to so many cloud/SaaS software names is that the business models of these companies make them fairly immune...
Contrary to popular misconception, software-as-a-service or SaaS, doesn’t actually sell itself. Organic sales growth reaches a limit in SaaS sales.
Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time.
Startups are capitalizing on marketers' need to prepare for coming privacy regulations.
As local employer coverage approaches saturation.
Business operations are constantly evolving, and Software as a Service has spurred a great leap in the right direction.
Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.
Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.
Clumio, innovator of authentic SaaS for enterprise backup, announced $51 Million in funding from leading Silicon Valley investors and officially launched its flagship backup as a service product.
There are a couple of general rules in life: People like to have choices, and they don’t want to feel pinned down. Just as these rules apply to restaurant menus and lenient retail return policies, the