Marketing

Resources for Marketing Roles

  • Trends and Insights for Interactive Email and AMP for Email58:06

    Trends and Insights for Interactive Email and AMP for Email

    This year you can expect to see more interactive and personalized emails in your inbox. Marketers are opting to use interactive emails with bite-sized information to entice users to “shop now” or “lea

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  • Buyer's Guide to Email

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  • Dela Quist: Why so many CMO’s underestimate Email Marketing

    Dela Quist: Why so many CMO’s underestimate Email Marketing

    “Numbers have an important story to tell. They rely on you to give them a voice.”

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  • MarketingProfs B2B Forum | Oct 16-18, 2019 | National Harbor, MD

    MarketingProfs B2B Forum | Oct 16-18, 2019 | National Harbor, MD

    MarketingProfs B2B Forum is a place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success.

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  • Using data responsibly doesn’t have to weaken marketing strategies

    Using data responsibly doesn’t have to weaken marketing strategies

    In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.

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  • Send Smarter Email with SparkPost Signals

    Send Smarter Email with SparkPost Signals

    Introducing SparkPost Signals, a suite of dashboards and tools to provide data-driven, actionable, and predictive insights to simplify email expertise. The post Send Smarter Email with SparkPost...

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  • 4 Marketing Strategies for Financial Institutions

    4 Marketing Strategies for Financial Institutions

    How to remain relevant in an industry that has been disrupted by technology.

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  • How Celebrity Endorsements Can be Used in Marketing Emails

    How Celebrity Endorsements Can be Used in Marketing Emails

    Learn about the top 3 most effective ways brands can use celebrity endorsements in email marketing to engage with customers. The post How Celebrity Endorsements Can be Used in Marketing Emails...

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  • 3 Types of Automated Notifications to Avoid

    3 Types of Automated Notifications to Avoid

    Our guide will teach you about which types of automated notifications to avoid in order to keep your customers happy and engaged. The post 3 Types of Automated Notifications to Avoid appeared...

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  • How to Get Started with A/B Testing in SparkPost

    How to Get Started with A/B Testing in SparkPost

    Learn how to get started with SparkPost’s new A/B Testing feature that's been optimized for transactional email and other app-generated notifications. The post How to Get Started with A/B Testing...

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  • The Importance of Email File Size

    The Importance of Email File Size

    Rebel's guide to email file size outlines the maximum sizes for HTML files, external assets, and fully loaded email size. The post The Importance of Email File Size appeared first on SparkPost.

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  • What are the Differences Between US and UK Marketing Emails?

    What are the Differences Between US and UK Marketing Emails?

    There are many differences between US and UK marketing emails. Our guide will help you learn how to write marketing emails for both audiences. The post What are the Differences Between US and UK...

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  • Segmenting Your Way to Smarter Sending

    Segmenting Your Way to Smarter Sending

    When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message.

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  • Email Marketing to Millennials: 3 Tips for Better Results

    Email Marketing to Millennials: 3 Tips for Better Results

    One of the largest generations in history is about to move into its prime spending years. Here are 3 tips to tackle email marketing to millennials. The post Email Marketing to Millennials: 3 Tips...

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  • The New Rules of Email Deliverability

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  • 5 Do’s (and 5 Dont’s) for Better Marketing Emails

    5 Do’s (and 5 Dont’s) for Better Marketing Emails

    Want to improve your bottom line and customer engagement? Here are 5 do's and 5 dont's for sending better marketing emails. The post 5 Do’s (and 5 Dont’s) for Better Marketing Emails appeared...

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  • Using Email to Maximize Your Product Marketing Spend

    Using Email to Maximize Your Product Marketing Spend

    Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships. The post Using Email to Maximize Your...

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  • Bridging the Gap: Aligning Product and Marketing Teams for Growth

    Bridging the Gap: Aligning Product and Marketing Teams for Growth

    We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth. The post Bridging the Gap: Aligning Product and Marketing Teams for...

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  • Integrating Social Media and Email Marketing Best Practices

    Integrating Social Media and Email Marketing Best Practices

    Learn the seven best practices for integrating social media and email marketing activities effectively to optimize your ROI. The post Integrating Social Media and Email Marketing Best Practices...

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  • AI in the Inbox: How to Put AI in the Driver’s Seat of Your Marketing57:51

    AI in the Inbox: How to Put AI in the Driver’s Seat of Your Marketing

    In this joint webinar from SparkPost and Blueshift, learn how forward thinking marketers are putting AI in the Driver’s Seat to obtain superior results from their marketing -- igniting engagement and

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  • A Day In The Life of An Email Marketing Manager (At An Email Company)

    A Day In The Life of An Email Marketing Manager (At An Email Company)

    Discover the daily trials and tribulations of an email marketing manager at an email company. Learn the traits that are essential for this career path. The post A Day In The Life of An Email...

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  • Best Use of Emojis in Marketing

    Best Use of Emojis in Marketing

    July 17 2017 is a global celebration of emojis? Discover how to jazz up your email campaigns and engage your followers with a few extra smileys?? The post Best Use of Emojis in Marketing appeared...

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