MarTech

Resources and Email Best Practices for MarTech

  • 5 Email Strategies MarTech Companies Need to Ditch

    5 Email Strategies MarTech Companies Need to Ditch

    Read about five email strategies MarTech companies need to scrap, eighty-six, pink-slip, kick to the curb, or otherwise get out from under ASAP. The post 5 Email Strategies MarTech Companies Need...

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  • How Talkwalker is Aiming to Take Social Listening to the Next Level

    How Talkwalker is Aiming to Take Social Listening to the Next Level

    The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate.

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  • 5 Ways to Personalize your Next MarTech Email Campaign

    5 Ways to Personalize your Next MarTech Email Campaign

    Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer. The post 5 Ways to Personalize your Next...

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  • Kabbage acquires Radius Intelligence, the Marketing Tech Firm with a Database of 20M Small Businesses

    Kabbage acquires Radius Intelligence, the Marketing Tech Firm with a Database of 20M Small Businesses

    Data is the new oil, as the saying goes, and today Kabbage — a fintech startup backed by SoftBank that has built a business around lending up to $250,000 to small and medium enterprises, using AI-base

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  • How to Define your Social Media Strategy – in Six Simple Steps

    How to Define your Social Media Strategy – in Six Simple Steps

    Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.

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  • Why Your Digital Marketing Strategy Needs Instagram

    Why Your Digital Marketing Strategy Needs Instagram

    Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy?

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  • The Business Guide to Choosing an Email Delivery Service

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  • Marketing’s Holy Grail is Within Reach with AI-Driven Market Research

    Marketing’s Holy Grail is Within Reach with AI-Driven Market Research

    Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time.

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  • 10 Marketing and Advertising Companies Helping with CCPA Regulation

    10 Marketing and Advertising Companies Helping with CCPA Regulation

    Startups are capitalizing on marketers' need to prepare for coming privacy regulations.

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  • How to use Natural Language Processing and Machine Learning in your Email Program

    How to use Natural Language Processing and Machine Learning in your Email Program

    Discover how to implement AI-related technologies like Natural Language Processing and Machine Learning into your next email campaign. The post How to use Natural Language Processing and Machine...

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  • How to Advertise to an Audience with an 8-second Attention Span

    How to Advertise to an Audience with an 8-second Attention Span

    Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.

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  • State of Transactional Email Report

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  • Spotify for Podcasters Provides Data on Demographics, Listening Habits

    Spotify for Podcasters Provides Data on Demographics, Listening Habits

    Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.

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  • Isn’t Email Supposed to be Dead?

    Isn’t Email Supposed to be Dead?

    Many have written obituaries for email for years, but now it’s more central and vital to people’s lives than ever. Discover why email is far from dead. The post Isn’t Email Supposed to be Dead?...

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  • The Product Manager's Growth Guide

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  • Customer Data Platforms vs. Data Management Platforms

    Customer Data Platforms vs. Data Management Platforms

    What are the differences between data platforms?

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  • The Keys to Email Delivery

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  • How Agencies Can Better Engage with Clients Using Agile

    How Agencies Can Better Engage with Clients Using Agile

    Flexible contracts and a team-based strategy are key to creating an effective agile organization.

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  • The Product Manager's Guide to Email

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  • Is Your MarTech Leadership Failing on SEO? Probably

    Is Your MarTech Leadership Failing on SEO? Probably

    Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise SEO.

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  • Back to Basics: Repurposing Your Content Across Social Channels

    Back to Basics: Repurposing Your Content Across Social Channels

    Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's how.

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  • Algolia Updates Its Search and Discovery Solution, Enhances Personalization

    Algolia Updates Its Search and Discovery Solution, Enhances Personalization

    Algolia Personalization allows business users to collect key information, such as click data, add-to-cart and purchase data...

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  • Email and Phone Communications Dominate Conversational MarTech, but Chat isn’t Far Behind

    Email and Phone Communications Dominate Conversational MarTech, but Chat isn’t Far Behind

    New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands.

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  • LinkedIn Updates Campaign Manager, Adds Brand Awareness, Conversion Campaign Options

    LinkedIn Updates Campaign Manager, Adds Brand Awareness, Conversion Campaign Options

    LinkedIn Talent Solutions customers can now uses Campaign Manager to promote job postings.

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  • Martech Vendors, Retail Marketers Share MarTech Predictions for Amazon Prime Day

    Martech Vendors, Retail Marketers Share MarTech Predictions for Amazon Prime Day

    Email personalization and mobile touchpoints are forecast as conversion-drivers, but focused retention efforts could bring long-term success

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