Product

Resources for Product Roles

  • Boosting Email Engagement and Conversion with Send Time Optimization

    Boosting Email Engagement and Conversion with Send Time Optimization

    SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement. The post Boosting Email Engagement and Conversion with Send Time...

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  • The Product Manager's Guide to Email

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  • Buyer's Guide to Email

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  • 3 Types of Automated Notifications to Avoid

    3 Types of Automated Notifications to Avoid

    Our guide will teach you about which types of automated notifications to avoid in order to keep your customers happy and engaged. The post 3 Types of Automated Notifications to Avoid appeared...

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  • Bridging the Gap: Aligning Product and Marketing Teams for Growth

    Bridging the Gap: Aligning Product and Marketing Teams for Growth

    We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth. The post Bridging the Gap: Aligning Product and Marketing Teams for...

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  • (Video) Pinterest: Getting the Most Out of Every Email30:17

    (Video) Pinterest: Getting the Most Out of Every Email

    Pinterest's Product Manager discusses getting the most out of every email that Pinterest sends with SparkPost.

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  • The Business Guide to Choosing an Email Delivery Service

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  • (Video) ZipRecruiter: A/B Testing Experiments25:11

    (Video) ZipRecruiter: A/B Testing Experiments

    ZipRecruiter's Senior Product Manager discusses the rigorous approach they take with A/B Testing experiments.

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  • A Day in the Life of an Email [Infographic]

    A Day in the Life of an Email [Infographic]

    Over 25% of the world’s non-spam email is sent using SparkPost technology. Walk with us on a typical day through your inbox.

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  • The Product Manager's Growth Guide

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  • Copywriting Secrets for Creating Effective SaaS Onboarding

    Copywriting Secrets for Creating Effective SaaS Onboarding

    Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion. The post Copywriting Secrets for Creating Effective SaaS...

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  • They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

    They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

    Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision. The post They Promised Me Jetpacks! What SaaS...

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  • Send Smarter Email with SparkPost Signals

    Send Smarter Email with SparkPost Signals

    Introducing SparkPost Signals, a suite of dashboards and tools to provide data-driven, actionable, and predictive insights to simplify email expertise. The post Send Smarter Email with SparkPost...

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  • Scaling Your Product with Key Growth Surfaces

    Scaling Your Product with Key Growth Surfaces

    Identifying and maximizing growth surfaces is an essential part of today’s product management function. With experimentation and data-driven adaptation of this sort of feature, Product Managers have d

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  • 7 Best Practices for Time-Sensitive Email

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  • Scaling Your Product by Identifying Key Growth Surfaces34:46

    Scaling Your Product by Identifying Key Growth Surfaces

    In this webinar, expert panelists will discuss: -Examples of key growth surfaces and how they drive product and business -Where to look for a product’s growth potential and how to expand these featur

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  • Pinterest talks Scalability and Burst Rates0:38

    Pinterest talks Scalability and Burst Rates

    Product Manager Seth Weisfeld from Pinterest talks about scalability and burst rates.

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  • State of Transactional Email Report

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  • Keys to Email Delivery for App Developers & Product Managers58:23

    Keys to Email Delivery for App Developers & Product Managers

    Driving positive user experiences is paramount for SaaS product teams and app developers in 2018. Email—onboarding messages, notifications, password resets, and more—are critical to the customer lifec

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  • Choosing an Email Service Provider0:37

    Choosing an Email Service Provider

    Seth Weisfeld, Product Manager at Pinterest, talks about what to look for when choosing an email service provider.

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  • The Bayesian Logic in SparkPost’s A/B Testing API

    The Bayesian Logic in SparkPost’s A/B Testing API

    Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message. The post The Bayesian Logic in SparkPost’s...

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  • GDPR for SaaS Product Teams: 5 Facts You Need to Know

    GDPR for SaaS Product Teams: 5 Facts You Need to Know

    GDPR has major implications for any SaaS provider with users in the EU or users who are EU citizens. Here are five things every product team should know. The post GDPR for SaaS Product Teams: 5...

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  • A Product Manager’s Guide to Growth

    A Product Manager’s Guide to Growth

    Our Product Manager's Growth Guide will give you insight into how successful Product Managers in fast growing tech companies think about growth. The post A Product Manager’s Guide to Growth...

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  • Using Email to Maximize Your Product Marketing Spend

    Using Email to Maximize Your Product Marketing Spend

    Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships. The post Using Email to Maximize Your...

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  • Fantastic Product Emails (And Where to Find Them)

    Fantastic Product Emails (And Where to Find Them)

    An excellent product email can help drive better user engagement with your app. Check out our examples of great product emails that stand out in the inbox. The post Fantastic Product Emails (And...

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  • The New Rules of Email Deliverability

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  • How to Measure User Engagement in Email

    How to Measure User Engagement in Email

    We review three email user engagement metrics that are essential to understanding how users interact with your product’s email notifications. The post How to Measure User Engagement in Email...

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