User Experience

  • 5 Email Missteps That FinTech Companies Need to Avoid

    5 Email Missteps That FinTech Companies Need to Avoid

    Study up on five all-too-common mistakes that many FinTech companies make when it comes to email but which you should be able to easily avoid. The post 5 Email Missteps That FinTech Companies Need...

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  • How B2B SaaS Companies Are Using Email to Engage with Their Customers

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  • 5 Ways to Personalize your Next MarTech Email Campaign

    5 Ways to Personalize your Next MarTech Email Campaign

    Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer. The post 5 Ways to Personalize your Next...

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  • Boosting Email Engagement and Conversion with Send Time Optimization

    Boosting Email Engagement and Conversion with Send Time Optimization

    SVP of Data Science, Daniel Chalef, explores whether send time optimization results in a meaningful lift in customer engagement. The post Boosting Email Engagement and Conversion with Send Time...

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  • Align Your Marketing and Transactional Emails for a Great CX

    Align Your Marketing and Transactional Emails for a Great CX

    Discover how to ensure that your business' transactional and marketing email messages are aligned to deliver a great customer experience. The post Align Your Marketing and Transactional Emails for...

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  • 7 Best Practices for Time-Sensitive Email

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  • 5 Digital Trends Driving Change in Financial Services

    5 Digital Trends Driving Change in Financial Services

    Learn about five different digital trends that the most innovative financial services businesses are using today to differentiate themselves. The post 5 Digital Trends Driving Change in Financial...

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  • Propelling Real-Time Commerce with Data-Driven Email

    Propelling Real-Time Commerce with Data-Driven Email

    Learn how a major shopping portal drives transactions with real-time email offers and SparkPost's data integration.

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  • Yesterday’s Email Won’t Sell Today’s Retail Customer Experience

    Yesterday’s Email Won’t Sell Today’s Retail Customer Experience

    Customer experience doesn't stop at the storefront — learn how four retail innovators are transforming the user experience with email marketing.

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  • (Video) Pinterest: Getting the Most Out of Every Email30:17

    (Video) Pinterest: Getting the Most Out of Every Email

    Pinterest's Product Manager discusses getting the most out of every email that Pinterest sends with SparkPost.

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  • (Video) ZipRecruiter: A/B Testing Experiments25:11

    (Video) ZipRecruiter: A/B Testing Experiments

    ZipRecruiter's Senior Product Manager discusses the rigorous approach they take with A/B Testing experiments.

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  • Financial Services' Mature Approach to Customer Service

    Financial Services' Mature Approach to Customer Service

    FiServ responds to the rise of FinTech.

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  • They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

    They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

    Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision. The post They Promised Me Jetpacks! What SaaS...

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  • Send Smarter Email with SparkPost Signals

    Send Smarter Email with SparkPost Signals

    Introducing SparkPost Signals, a suite of dashboards and tools to provide data-driven, actionable, and predictive insights to simplify email expertise. The post Send Smarter Email with SparkPost...

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  • Copywriting Secrets for Creating Effective SaaS Onboarding

    Copywriting Secrets for Creating Effective SaaS Onboarding

    Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion. The post Copywriting Secrets for Creating Effective SaaS...

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  • SaaS Email Onboarding: How to Build Momentum Towards Conversion

    SaaS Email Onboarding: How to Build Momentum Towards Conversion

    SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion. The post SaaS Email Onboarding: How to Build...

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  • A Product Manager’s Guide to Growth

    A Product Manager’s Guide to Growth

    Our Product Manager's Growth Guide will give you insight into how successful Product Managers in fast growing tech companies think about growth. The post A Product Manager’s Guide to Growth...

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  • Segmenting Your Way to Smarter Sending

    Segmenting Your Way to Smarter Sending

    When utilizing email to communicate with customers, organizations are faced with the challenge of sending to the right people, at the right time, and with the right message.

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  • Don Draper’s User Engagement Advice for Product Teams

    Don Draper’s User Engagement Advice for Product Teams

    Four key lessons for product teams on writing effective emails to drive user engagement from Mad Men’s iconic ad man Don Draper. The post Don Draper’s User Engagement Advice for Product Teams...

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  • 3 Tips for SaaS User Engagement from Email Marketers

    3 Tips for SaaS User Engagement from Email Marketers

    Three key lessons from email marketers that product teams can use to increase SaaS user engagement by developing more effective notifications and other app-generated emails. The post 3 Tips for...

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  • 7 Essential Product Emails for SaaS User Engagement and Retention

    7 Essential Product Emails for SaaS User Engagement and Retention

    Product emails are an effective way to drive engagement and reduce churn. Here are key use cases for notifications that activate and retain SaaS users. The post 7 Essential Product Emails for SaaS...

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  • Make Every Message Count: The Art of Blending Email, Push, and SMS29:55

    Make Every Message Count: The Art of Blending Email, Push, and SMS

    Getting more from email, doesn’t mean sending more email. While some have said email is "dead”, email remains a critical part of any demand generation strategy. Marketers have learned they need to be

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