Make Every Message Count: The Art of Blending Email, Push, and SMS
Getting more from email, doesn’t mean sending more email. While some have said email is "dead”, email remains a critical part of any demand generation strategy. Marketers have learned they need to be smarter about email with better targeting and more personalized messages, however, complementing those emails with similar personalized messages across other touch points like dynamic content websites, social posts, SMS, and more, is key to creating a powerful multi-touch campaign. Listen as SparkPost and Mautic share how to get more from your overall messaging strategy.