Personalization at Scale

December 30, 2019

Personalizing email communications at scale is hard and requires a deep understanding of the customer. When done right, it can increase engagement, brand loyalty and enhance customer's lives by delivering messages that are relevant, timely and helpful. If done wrong, it can have adverse effects in your brand reputation, trust, and customer loyalty. In this session panelists discuss the challenges and solutions in getting personalization at scale right.

Previous Video
Email Resolutions and Trends for 2020
Email Resolutions and Trends for 2020

SparkPost's Director of Strategic Insights, April Mullen, joins Iterable's Director of Strategic Insights a...

Next Video
AMP for Email
AMP for Email

AMP for Email adapts AMP technology to the unique needs of the email inbox, empowering senders to enhance e...